From fashion to recipes to virtual tours, Google’s AI experiments highlight where consumer discovery may be heading next.

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset Studio, and more.

Microsoft is testing putting link icons in the sitelinks carousel buttons within the Bing search ads from Microsoft Advertising. Normally, you’d just see the carousel of sitelinks below the search snippet but here Microsoft is testing adding a link icon to them.

Microsoft is testing putting link icons in the sitelinks carousel buttons within the Bing search ads from Microsoft Advertising. Normally, you’d just see the carousel of sitelinks below the search snippet but here Microsoft is testing adding a link icon to them.

Google is testing adding search refinement options in the sponsored ads in a carousel format. The test shows refinements named “fine-tune your search,” “search specific products” and “specify your search.” But I bet there are more.

Google is testing replacing the review stars at the top of the hotel knowledge panel with listing the hotel’s website URL and the hotel’s phone number.

Google seems to be testing a new format for local ads in the search results.

Amazon has lost significant visibility in Google’s organic product grid, creating opportunities for merchants. The post Amazon Experiences Drop In Google Search Visibility appeared first on Search Engine Journal .

Google announced the deprecation of Looker Studio-based CrUX dashboard and promoted the CrUX Vis alternative. The post Google Retiring Core Web Vitals CrUX Dashboard appeared first on Search Engine Journal .

Uncover the journey from SEO to GEO. Learn how to establish your agency as an AI search authority amidst changing visibility