DeepSeek, the Chinese AI chatbot topping App Store downloads, failed 83% of accuracy tests and often promotes government positions.

Here is a recap of what happened in the search forums today…

Understand the significance of customer service in PPC strategies. Discover how it can influence customer loyalty and long-term business growth The post Why Alignment With Customer Service Is Crucial For PPC appeared first on Search Engine Journal .

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness. The post Google Launches Open-Source “Meridian” Marketing Mix Model appeared first on Search Engine Journal .

Learn how audience layering in Google Ads can help you reach the right people and maximize the effectiveness of your advertising campaigns. The post Layering Success: How To Target High-Intent Users In Google Ads appeared first on Search Engine Journal .

Google has once again expanded the reach of its site reputation abuse policy, beyond the US enforcement from from May and beyond limited European regions last week – we are now seeing enforcement in the massive German market.

Google may have pushed some improvements to the reporting system within Google Search Console. Now Google can show how soon the report was updated within a 30 minute interval. So instead of showing last updated 3 hours ago or 4 hours ago, as an example, Google can show 3.5 hours ago.

Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or support placement exclusions for Performance Max campaigns. Well, Google’s Ginny Marvin clarified this the other day in an email to Navah Hopkins.

Google AI Overviews, even when not signed into a Google Labs project, is providing coding and programming examples and help.

John Mueller from Google noted that he finds it “interesting” how those who spend time in our industry “can often recognize made-for-search-engine content fairly quickly.” Meaning, we are good at seeing a piece of content on the web and knowing if it was created to perform well in search or written by a normal user trying to help others.