Want your content and brand cited in AI results? Focus on substance, not shortcuts. Here’s the strategy that works

Jordi Ribas, Microsoft’s Corporate Vice President of Search and AI, posted a comparison of Microsoft’s Copilot to Google’s AI Mode on LinkedIn. He said, “They’re both excellent AI search products but we’re taking a different approach for some query segments.”

Google is testing moving the “Ask” button to one of the main buttons on some Google local listings. I cannot replicate this but the Ask button in this example below comes right after the directions and start buttons, and before the call button.

Google Ads is letting some advertisers add negative keyword lists to their Performance Max campaigns. This is despite Google’s very own help documentation specifically saying, “Negative keyword lists aren’t available to use in your Performance Max campaigns.”

After months of testing, it seems Google is rolling out a button for AI Mode directly in the search box on Google’s home page – on Google.com.

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your campaign optimization scores.

Google posted a new policy on Friday, July 18, 2025, that immediately prohibits advertising of Daily Fantasy Sports on Google Ads within California. This is based on a new law by the California attorney general that says daily fantasy is illegal in the state.

An SEO shared that they lost a potential client because they didn’t address SEO for AI. Is AEO/GEO this year’s EEAT? The post Potential SEO Clients May Want To Discuss AI Search And Chatbots appeared first on Search Engine Journal

Google told us the June 2025 core update completed early on Thursday, July 17th, but now, four days later, we are still seeing incredibly heated volatility, even through today. The tools and community are still experiencing significant ranking movement and instability, even today.

Buying links is risky and unnecessary now that other factors play a greater role in ranking. The post Why It’s Okay To Not Buy Or Obsess Over Links Anymore appeared first on Search Engine Journal .