Google discussed whether it’s okay to make changes to a web page for SEO purposes. The post Google Discusses If It’s Okay To Make Changes For SEO Purposes appeared first on Search Engine Journal .

CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive. The post Can AEO/GEO Startups Beat Established SEO Tool Companies

Here is a recap of what happened in the search forums today…

Before you pay for another SEO tool, try these five free options from Google. Here’s why they work. The post Google’s Top 5 SEO Tools appeared first on Search Engine Journal .

Google’s June 2025 core update finished on Thursday after running for 16 days. It was a volatile Google update for a while with some recoveries.

Google launched a new feature for Google Business Profiles that lets you check the status of your edits. So if you made a change and you want to see what the status of that change is for your Google local listing, now you can.

Google’s John Mueller said it is hard for service oriented login web pages to rank in the search results. Like, if you have a landing page where people can login to their account and check on analytics, billing, etc, those types of login pages can be hard to rank well in Google and Bing Search.

Google is supposedly showing AI Overviews for movie-related queries. Apparently, this is new, although I don’t have firsthand knowledge since I don’t typically search for movies

Google Ads is rolling out its new Smart Bidding Exploration bidding update to some advertisers. At Google Marketing Live, Google called this its “biggest update to bidding in over a decade.”

Microsoft is testing showing sitelinks with light gray underlines in the Bing search results.