Author Archive

Google’s June 2025 Update Analysis: What Just Happened? via @sejournal, @martinibuster

2025/07/18

Google’s June 2025 update is over. Here are some clues about what may have happened

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The Great Decoupling of Clicks and Impressions — Whiteboard Friday

2025/07/18

Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great Decoupling,” a seismic shift in how people are using the web driven by AI Overviews. In this episode of Whiteboard Friday, Tom explains how AI is fundamentally changing user behavior and what it means for your website’s strategy. 

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OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO via @sejournal, @martinibuster

2025/07/17

ChatGPT agent is a turning point for SEO because it changes how websites are expected to function for both humans and machines. The post OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO appeared first on Search Engine Journal .

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Perplexity Looks Beyond Search With Its AI Browser, Comet via @sejournal, @MattGSouthern

2025/07/17

Perplexity’s new AI browser, Comet, is now live.

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Ex-Google Engineer Launches Athena For AI Search Visibility via @sejournal, @MattGSouthern

2025/07/17

Former Google Search engineer Andrew Yan launches Athena, a startup helping brands optimize their visibility in AI-generated answers. The post Ex-Google Engineer Launches Athena For AI Search Visibility appeared first on Search Engine Journal .

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Google’s John Mueller Clarifies How To Remove Pages From Search via @sejournal, @MattGSouthern

2025/07/17

Google’s John Mueller explains how to remove pages from Google Search, why sitelinks can’t be controlled manually, and when to use the URL removal tool. The post Google’s John Mueller Clarifies How To Remove Pages From Search appeared first on Search Engine Journal .

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Google Analytics Real Time Reporting Broken Again

2025/07/17

Google Analytics real-time reporting screens seem broken again. I am seeing a ton of complaints about GA4 real-time reporting not showing full data.

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Daily Search Forum Recap: July 17, 2025

2025/07/17

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google announced the June 2025 core update finished after just over 16 days…

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Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright via @sejournal, @theshelleywalsh

2025/07/17

In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust. The post Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright appeared first on Search Engine Journal .

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Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

2025/07/17

Google is charging searchers to access the latest and best of its AI Mode and Deep Search. Google released Gemini 2.5 Pro for AI Mode and Deep Search for Google AI Pro and AI Ultra subscribers.

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