Author Archive

OpenAI Declares ‘Code Red’ To Improve ChatGPT Amid Google Competition via @sejournal, @MattGSouthern

2025/12/02

OpenAI CEO Sam Altman has declared a “code red” to prioritize ChatGPT improvements, delaying advertising and AI agent initiatives as Google’s Gemini gains ground. The post OpenAI Declares ‘Code Red’ To Improve ChatGPT Amid Google Competition appeared first on Search Engine Journal .

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Ask an SEO: Is An XML Or HTML Sitemap Better For SEO? via @sejournal, @HelenPollitt1

2025/12/02

Learn the differences between XML and HTML sitemaps, their impact on crawlability, and when each makes sense for your site’s structure. The post Ask an SEO: Is An XML Or HTML Sitemap Better For SEO? appeared first on Search Engine Journal .

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22 Years Covering The Search Industry

2025/12/02

Today marks the 22nd anniversary of when I started this site, the Search Engine Roundtable. I was 23 years old when I started this site, compiling what the search community and search industry was talking about and…

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December 2025 Google Webmaster Report

2025/12/02

It is already December, can you believe it and even crazier, I’ve been doing this for 22 years! Where does the time ago. In any event, we had some serious Google ranking volatility this month, especially over the Thanksgiving week/end.

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Google Rolls Out Gemini 3 & Nano Banana Pro In AI Mode To More

2025/12/02

Google’s Gemini 3 and Nano Banana Pro is now available in AI Mode in 120 countries and territories in English. This expands it from Gemini 3 in AI Mode’s initial launch just a couple of weeks ago.

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Google: 100MB Video Won’t Have A Noticeable Effect On Your SEO

2025/12/02

Google’s John Mueller said having a 100MB video file on your home page won’t have a noticeable SEO effect. This was his response on a Reddit thread to the concern of having such a weighted-down file on your home page.

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Signal Vs. Noise: Predicting Future Impact Of Content Marketing

2025/12/02

A strategic look at marketing measurement, bridging data, storytelling, and influence to turn performance reporting into organizational leverage.

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Google Officially Tests Blending AI Mode Into AI Overviews

2025/12/02

Back in October, we saw Google testing having the “Show more” button in the AI Overviews within Google Search jump you to AI Mode with follow-up questions. Well, Google’s Robby Stein announced on X yesterday that this is being tested (after it was tested already) in the mobile search results.

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Google Ads No Longer Allows Online Horse Racing Betting

2025/12/02

Google Ads updated its gambling policy to disallow all promotion of online gambling-promoting content for horse racing targeting the United States.

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Google Connects AI Overviews To AI Mode On Mobile via @sejournal, @MattGSouthern

2025/12/01

Google is testing a mobile search flow that lets you move from AI Overviews into AI Mode without leaving the results page.

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