Author Archive

Google’s Mueller On SEO Gurus Who Are “Clueless Imposters” via @sejournal, @martinibuster

2026/04/07

Google’s John Mueller says that those who self-identify as SEO gurus are clueless imposters. The post Google’s Mueller On SEO Gurus Who Are “Clueless Imposters” appeared first on Search Engine Journal .

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Brand Bias in Prompts: An Experiment

2026/04/07

We tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on how brand, soft-brand, and non-brand queries impact visibility, including a surprising look at the volume of brand mentions generated by Gemini.

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ChatGPT Now Crawls 3.6x More Than Googlebot: What 24M Requests Reveal

2026/04/07

Find out why Googlebot is no longer the only dominant crawler as OpenAI’s ChatGPT-User takes the lead in web requests. The post ChatGPT Now Crawls 3.6x More Than Googlebot: What 24M Requests Reveal appeared first on Search Engine Journal .

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Trust In AI Search Could Drop With Ads, Survey Shows via @sejournal, @MattGSouthern

2026/04/06

An Ipsos survey of U.S. adults found 63% say ads in AI search results would reduce trust.

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ChatGPT Search Is Citing Fewer Sites, Data Shows via @sejournal, @MattGSouthern

2026/04/06

ChatGPT Search is citing fewer websites per response after GPT-5.3 Instant became the default experience. The post ChatGPT Search Is Citing Fewer Sites, Data Shows appeared first on Search Engine Journal

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The Top 6 Search Engines Market Share & The AI Search Engines To Watch via @sejournal, @MattGSouthern

2026/04/06

Declining Google share and rising AI search usage signal a shift in where discovery happens and how SEO teams should allocate resources. The post The Top 6 Search Engines Market Share & The AI Search Engines To Watch appeared first on Search Engine Journal .

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GSC Logging Error Yielded Inflated Impressions Since May 2025

2026/04/06

Google announced a logging error on Friday, April 3rd in the data anomalies report and explained that error prevented the accurate logging of impressions in GSC since May of 2025.

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WordPress’s Troubled Real-Time Collaboration Feature via @sejournal, @martinibuster

2026/04/06

Will WordPress’s troubled real-time collaboration feature be worth delaying the release of WP 7.0? The post WordPress’s Troubled Real-Time Collaboration Feature appeared first on Search Engine Journal .

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How AI Is Changing Lead Generation: 3 Key Things SEO & PPC Teams Need To Do Now via @sejournal, @CallRail

2026/04/06

Maximize your marketing potential with powerful lead gen techniques to drive engagement and sales effectively. The post How AI Is Changing Lead Generation: 3 Key Things SEO & PPC Teams Need To Do Now appeared first on Search Engine Journal

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MCP, A2A, NLWeb, And AGENTS.md: The Standards Powering The Agentic Web via @sejournal, @slobodanmanic

2026/04/05

The agentic web is taking shape through shared protocols, and they matter more than most businesses realize. The post MCP, A2A, NLWeb, And AGENTS.md: The Standards Powering The Agentic Web appeared first on Search Engine Journal

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