We are seeing some big movement and volatility in the Google Search results again, this one kicking up more yesterday, November 12th. This may be a continuation of the ongoing Movember update, which I covered over the weekend.

Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor in August. Now, Google announced Ads Advisor and Analytics Advisor is rolling out English-language accounts globally in early December.

Google has updated the review snippet documentation to explain that site owners should avoid using multiple ways of indicating what’s being reviewed, the search company announced. This is to make it clear about how nesting in reviews and aggregate ratings are interpreted and handled by Google Search.

Google has documented a new user agent, a user-triggered fetcher, named Google-Pinpoint. “The Google-Pinpoint fetcher requests individual URLs that Pinpoint users specified as sources for their personal collections of documents,” Google posted in its updated documentation.

Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google Ads campaign. Ginny Marvin, the Google Ads Liaison, confirmed this on LinkedIn yesterday.

Google will be updating its Unacceptable phone number policy on December 10, 2025 and that update is causing some anxiety for some advertisers. The policy update says that “phone numbers found to be associated with fraudulent activity or with a history of policy violations are unacceptable.”

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