This paid media holdout study explains why organic gains mask deeper declines in traffic, orders, and brand-driven demand. The post The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? appeared first on Search Engine Journal .

This paid media holdout study explains why organic gains mask deeper declines in traffic, orders, and brand-driven demand. The post The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? appeared first on Search Engine Journal .

Google added a new button to the top stories section of Google Search named “Sign in to customize.” This leads users who are not logged into Google to sign in, so those users can configfure there preferred sources in Google Search.

Google added a new button to the top stories section of Google Search named “Sign in to customize.” This leads users who are not logged into Google to sign in, so those users can configfure there preferred sources in Google Search.

Google will stop showing the business short names on Google Business Profiles in Search and Google Maps.

Yes, yes we all know customer behavior is changing and Reddit conversations showing up in AI search is a big part of that shift. What are you doing about it

Here is a recap of what happened in the search forums today…

New research shows synthetic personas can improve AI prompt tracking accuracy while cutting cost and research time dramatically.

Google’s Results about you tool now monitors Search results for government-issued IDs like passports, driver’s licenses, and Social Security numbers. The post Google Can Now Monitor Search For Your Government IDs appeared first on Search Engine Journal .

This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting strategy. The post Should I Optimize My Content Differently For Each Platform? – Ask An SEO appeared first on Search Engine Journal