Google’s John Mueller said at the Google Search Central Live event in Zurich today that Google is still working on the next core update. This update should be out soon, but it is unclear if it will happen in the next couple of days or after the holiday season.

An evidence-driven look at how paywalls can stabilize revenue, strengthen owned audiences, and reduce long-term dependence on volatile platform traffic. The post So You Want To Paywall?

A strategic framework for diagnosing organic traffic drops by separating tracking, brand, and SEO issues through smart data segmentation. The post Why Is Organic Traffic Down?

In this Ask an SEO, Adam Riemer examines why digital PR delivers a stronger business case than link-driven tactics built for ranking manipulation.

OpenAI has updated its spider/crawler it uses for ChatGPT, OAI-SearchBot.

Google’s Vice President, Global Ads at Google, Dan Taylor, said that there are no plans to bring ads to the Gemini app. This comes after AdWeek reported based on sources that ads will be coming to Gemini in 2026.

With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the early data can show it underperforms, some are seeing success by using it for specific applications.

Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the reporting look off and bad for your ad campaigns.

Google rolled out Ads Advisor and Analytics Advisor a few weeks ago and did you know that it can reference and cite third-party external sources, outside of just Google’s own help documentation? Well, it does.

Google announced today at the Search Central Live event in Zurich that Search Console is rolling out more granular data.