Author Archive

Apple Maps Ads Bans Home Service Businesses With Updated Terms

2026/07/16

Apple has posted new Apple Maps policies where it now says it is prohibiting home services, such as plumbing, electrical, locksmith, HVAC, pest control, roofing, or general contracting services. It also says bail bonds, cryptocurrency ATMs and some medical services are also banned from Apple Maps Ads.

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Google Ads Performance Max Product Reporting Now Uses All Networks

2026/07/16

Google Ads updated its Performance Max product level reporting back on June 15th.

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Google Manufacturer Center Removed Manual Update Or Add Products

2026/07/16

Google sent out an email to those who use the Google Manufacturer Center to remind them that the ability to manually add or update products directly in Manufacturer Center has been removed. Instead, Google said use the Manufacturer Center API or upload a product file.

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Google: You’re Better Off Without Lastmod Dates When They Are Incorrect

2026/07/16

Gary Illyes from Google said that you are better off not using a lastmod date in your XML Sitemap if those dates are wrong. He said on Bluesky, “probably better off without the lastmods

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Google To Merge Google Shopping Ads & Free Listing Policies To One Policy

2026/07/16

Google announced it will consolidate and merge the Shopping ads and free listings policies into a single Shopping policy sometime in September 2026. Keep in mind, there may be specific ads or free listing policies listed in that consolidated policy document, where some policies only apply to ads and some only to free listings but it will be in a single policy document.

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Google Ads To Turn On Local Inventory Ads By Default For Shopping Campaigns

2026/07/16

Google just sent out an email to Google Ads advertisers noting that it will turn on local inventory ads by default in your Shopping campaigns. Google added that you can change this setting by August 31st by using the “inventory filter” instead of the “Local products” setting.

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AI SEO: Writing That’s Specific May Get Cited More via @sejournal, @martinibuster

2026/07/16

AI SEO that prioritizes content that is specific may be a key to getting cited by AI search engines. The post AI SEO: Writing That’s Specific May Get Cited More appeared first on Search Engine Journal .

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Google Is Using Social Media Signals To Mask AI Search Click Loss via @sejournal, @TaylorDanRW

2026/07/16

The new Search Console social tracking hides AI click loss and turns your verified profiles into free training data for Google’s models. The post Google Is Using Social Media Signals To Mask AI Search Click Loss appeared first on Search Engine Journal .

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How Do I Split Pages Between Brand Building & Converting? – Ask An SEO via @sejournal, @rollerblader

2026/07/16

CRO pages and SEO pages have different jobs. Define each page’s purpose, set boundaries, and both traffic and revenue can grow.

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Google Brings Calendar To Personal Intelligence In AI Mode via @sejournal, @MattGSouthern

2026/07/15

Google is connecting Calendar to Personal Intelligence in AI Mode, allowing it to add events and factor your schedule into responses. The post Google Brings Calendar To Personal Intelligence In AI Mode appeared first on Search Engine Journal .

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