Here is a recap of what happened in the search forums today…

You can’t optimize content for a retrieval system you can’t measure. Here’s the measurement literacy gap practitioners need to close.

Despite industry fears, AI search adoption remains fragmented with most users still preferring traditional search methods. The post Why Users Are Fleeing To AI-Free Search & What It Means For SEO appeared first on Search Engine Journal .

Google has expanded the attribute rules feature in Google Merchant Center to work for automatically found products. Before, attribute rules only worked for products added through your merchant feeds, but not it works for products Google finds by itself and adds to Merchant Center.

Here is the monthly Google webmaster report – the June 2026 edition – where I cover all the larger SEO and webmaster related Google Search news that you may want to catch up on over the past week.

Microsoft’s Fabrice Canel confirmed on LinkedIn last night that more features are coming sooner rather than later around Bing Webmaster Tools AI performance reporting and AI reporting.

Google Merchant Center may have a bug in its automated validation of products and landing pages. Last night, some Google Ads merchants received disapproval notices for “Product page unavailable” even though the product page was indeed available.

Microsoft Bing is testing using a larger favicon format for sponsored ads in the top position. The favicon is about 33% bigger in the top sponsored ad position than in an organic or lower sponsored ad position.

As AI Mode becomes more seamless, Google appears increasingly comfortable with a world beyond Classic Search. The post Google CEO Sundar Pichai Is OK With AI Mode Replacing Classic Search appeared first on Search Engine Journal .

It is not that uncommon, unfortunately, to see Google Ads that are designed to steal your login credentials for various platforms, including your Google account. Now, when you search for “my business,” which is how many businesses login to their Google Business Profile account, you are presented with a Google Ad that will attempt to grab your login credentials and take over your account.