Don’t fall into the trap of black hat SEO techniques. Learn how these unethical practices can harm your website’s reputation and long-term success

Don’t fall into the trap of black hat SEO techniques. Learn how these unethical practices can harm your website’s reputation and long-term success. The post 13 Black Hat Techniques That Can Harm An SEO Campaign appeared first on Search Engine Journal .

Looking for SEO AI tools to improve your process and workflows? Mike King shares 24 ways he’s using AI plus custom GPTs you can start using now.

HTTP Archive’s latest Web Almanac reveals mobile-desktop performance gap and persistent tracking practices across millions of websites. The post HTTP Archive Report: 61% Of Cookies Enable Third-Party Tracking appeared first on Search Engine Journal .

Google updated its machine learning crash course. It now offers introductions to LLMs and AI, helpful for understanding search engines The post Google’s Updated Machine Learning Courses Build SEO Understanding appeared first on Search Engine Journal .

YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. The post YouTube Ad Updates: Enhanced Shorts Monetization appeared first on Search Engine Journal .

Get exclusive insights from Reddit’s top executives about the platform’s growth, advertising potential, and community engagement. The post AMA Recap: Reddit Leadership On Leveraging The Platform For Business Success appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Google’s John Mueller said that some SEOs over focus on URL structure and that if your context from your pages aren’t clear, then no URL structure can fix that.

This week, Google sent an email to some Google Ads advertisers warning that they may lose access to use Customer Match with their ads cause harm to users or create a poor user experience. Google said they are updating their customer match policy effective January 13, 2025, to enforce this.