Have you heard of Effingo by Google? Google actually spoke about it on their Google Cloud blog in May 2023

Over the past couple of weeks, there has been an increase in complaints around Google Search listing URLs with the srsltid URL parameter tagged along to the URL, as the canonical URL in Google Search. In fact, Google matches on hundreds of thousands of these URLs now and does serve them in the search results under that parameter.

Discover 13 practical steps to enhance website crawlability and indexability. Improve your site’s visibility in search results.

A little-known Google patent describes the use of branded search queries as ranking factors similar to links The post Google’s “Branded Search” Patent For Ranking Search Results appeared first on Search Engine Journal .

Unlock the potential of AI and citations in search engines.

Since Friday, August 9th, I have been seeing yet another intense spike in Google Search ranking volatility. This is based on the SEO chatter within the communities and of course, the third-party Google Search rank volatility trackers

Google acknowledged three things that can cause an increase in Googlebot’s crawling frequency The post Google Confirms 3 Ways To Make Googlebot Crawl More appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google spoke about crawling, ways to make it more efficient and some questions around it…

For the original iTunes version, click here. This week, we covered the big ruling that Google is officially a monopoly, a federal judge ruled. Google search ranking volatility heated up the day after that ruling…

Google posted a new “Search Off The Record” podcast yesterday on the topic of crawling where John Mueller, Lizzi Sassman, and Gary Illyes spoke about how Google crawls, some ideas on how to make crawling more efficient and some misconceptions around crawl frequency and site quality.