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How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget?

Google completed the June 2024 spam update, targeting policy-violating websites. As search quality improves, search rankings may fluctuate

Google measures search results using surveys, experts, and user behavior. Improving quality leads to trickier searches and ongoing challenges.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing link cards at the top of the AI Overviews…

Google is testing placing the link cards at the top of the AI Overviews box within Google Search. Instead of having them deep at the bottom, they are being tested at the top, which would clearly drive more clicks to publishers than the current implementation.

Google Ads announced updates to its Search ads query matching and brand controls that made advertisers happy (it has been a while). The updates include better reporting for misspellings, negative keywords now block misspellings, and changes to brand inclusions and brand exclusions.

Google has announced a number of new search-related features to its mobile version of the Chrome browser. These updates include new local Chrome Actions, new search shortcuts, trending in search suggestions and more.

Google seems to be testing (or maybe it is a bug) having the search results page slide over right to the next page (visually at least) when you enter a new query.

Danny Sullivan, the Google Search Liaison, said it again, that “there’s clearly more we should be doing” with ranking websites that deserve to rank better in Google Search. He clarified that this is not something Google does manually, on a per-site basis.