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Here is a recap of what happened in the search forums today…

I am deeply sad to report that Mark Irvine passed away unexpectedly last night. Mark was deeply involved in the search marketing community, known as being a brilliant paid search specialist who always spent his time helping others over his long career in the space.

This week, we covered how the Google March 2024 core update finished back on April 19th, and Google forgot to tell us. I also posted the May 2024 Google webmaster report.

One of the big worries for Google investors was the cost of running AI to show within its search results.

Gary Illyes from Google said he has heard from the SEO industry that hreflang can be “annoying” and complex and confusing. So he is open to ideas on how to replace it and make it work for both small and really large websites.

Google has to crawl the web to build its index for it to provide search results. And since webpages and documents get updated, Google needs to recrawl those URLs from time to time

Google Search is testing custom filters and pre-define search filter templates.

Google AdSense has removed reference to your privacy policy as a place to withdraw consent. AdSense now has clarified that the revocation link at the bottom of the page should say “Privacy and cookie settings”.

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