AI search buy-in comes when it’s framed as a cost-effective way to prevent losing ground in the next discovery shift. The post Selling AI Search Strategies To Leadership Is About Risk appeared first on Search Engine Journal

A Cloudflare outage is causing 5xx errors for many sites. Here’s how Google handles short server spikes and what to watch in SEO reports

Learn how to design a content strategy that compounds over time by aligning unique advantages, realistic execution, and community connection. The post B2B Content Marketing Has Changed: Principles Of Good Strategy appeared first on Search Engine Journal .

Cloudflare, which is used by around 20% of all websites (including this one), is having major outages this morning.

For a decade now, Google’s John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky, “Consistency is the biggest technical SEO factor.”

Google Ads has rolled out the “Campaign total budget” feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.

Microsoft is testing a new ad label for the Bing Search ads labeled “Ads related to” followed by the query the ads are related to.

Google confirmed a new search algorithm update – well, this is just a weather feature – but it is a stormy one. Well, maybe not. Google said Google Search’s weather results were updated to what they call WeatherNext 2 – Google’s “most advanced and efficient forecasting model.”

Google added new features to AI Mode including agentic booking for travel and Canvas for helping you build your vacation. The agentic booking works with dinner reservations and Google previewed booking for hotels and flights.

Schema markup transforms uncertainty in AI search into a competitive edge built on clarity, context, and trust. The post The Knowns And Unknowns Of Structured Data Attribution appeared first on Search Engine Journal .