Microsoft announced on Friday afternoon that Copilot now has its own dedicated search experience. Plus, because Microsoft knows how important publishers are to the ecosystem, it is making citations and links way more prominent and clickable.

There have been a number of threads on LinkedIn over the past week about how poorly Google Ads AI Max is performing compared to other match types. The conversions or conversion value is greatly below other match types, in early tests, despite Google saying it should deliver 14% more.

Google’s John Mueller responded with SEO advice on how a company can use two different TLDs for its company. The company wants to use the .co.uk for normal search and web traffic but .digital as a TLD for some of its marketing campaigns.

Strong Black Friday performance starts with preparation. Here’s how to stabilize PPC systems and prevent costly surprises. The post Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now) appeared first on Search Engine Journal .

Last week, Google announced Opal, a Google Labs project, expanded to more regions. Well, it also explained how you can use this tool to create optimized content in a scalable way – consistently and quickly, without much human intervention. Yea, does this seem like something that might be against the Google Search guidelines?

Google seems to have fixed a bug with inviting others to access your Google Ads account. This bug appeared about a week ago and it Google seemed to start to roll out a fix for this bug on Friday.

Automattic sent a trademark complaint letter to WordPress developer Kevin Geary over the name Automatic.css. The post Automattic Disputes Use Of Word “Automatic” For WordPress Product appeared first on Search Engine Journal .

Learn how to improve your website’s visibility with our comprehensive guide for growing AI engine engagement and citations. The post A Step-By-Step AEO Guide For Growing AI Citations & Visibility appeared first on Search Engine Journal .

Starting maybe late Thursday, into Friday, November 7th, I started to feel a Google Search ranking update and volatility brewing. Like I’ve been saying since the num=100 parameter change, it has been harder to validate those feelings, but based on the chatter I have been seeing in the SEO community and some of the third-party Google Search tracking tools, I think there was a Google update around November 7, 2025.

Here is a recap of what happened in the search forums today…