SEO

How SEOs and Content Writers Can Work Better Together — Whiteboard Friday

Posted by admin on 2023/07/14 at 7:00 am

This is part two of a three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. Learn all about how SEOs and content writers can work better together. By working more closely and more effectively, you can create great content that ultimately converts and drives traffic

OpenAI CEO Responds To FTC Investigation As AI Concerns Rise via @sejournal, @kristileilani

Posted by admin on 2023/07/14 at 1:52 am

See comments from OpenAI CEO on the leaked FTC investigation document and how OpenAI plans to respond to allegations that it violated the FTC Act. The post OpenAI CEO Responds To FTC Investigation As AI Concerns Rise appeared first on Search Engine Journal

Is ChatGPT Getting “Dumber”? Usage Drops As Users Complain via @sejournal, @MattGSouthern

Posted by admin on 2023/07/13 at 9:59 pm

ChatGPT’s viral popularity wanes as website traffic and downloads drop; users complain AI chatbot’s performance is worsening.

Threads is adding branded content tools to create paid promotion opportunities

Posted by admin on 2023/07/13 at 8:48 pm

Threads is implementing branded content tools to give marketers access to paid promotion opportunities.

Daily Search Forum Recap: July 13, 2023

Posted by admin on 2023/07/13 at 8:00 pm

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s search results are super-heated again…

Leverage real-time data for stronger campaigns and higher ROI by Cynthia Ramsaran

Posted by admin on 2023/07/13 at 6:56 pm

Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns

Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion

Posted by admin on 2023/07/13 at 6:46 pm

Amazon Prime Day 2023 broke records to become the retailer’s most successful to date. The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% to $12.7 billion in the U.S., according to Adobe Analytics data

Repetitive ads ‘damage brand reputation and purchase intent’

Posted by admin on 2023/07/13 at 6:33 pm

Repetitive advertising on streaming platforms can damage a brand’s reputation, according to a new study. Overexposure to the same ad campaigns was described as “annoying” and “disruptive” by participants in a new joint study, conducted by IPG’s Magna unit and ad tech firm Nexxen, called It’s All in the Delivery: How Repeating Ads Affect CTV Viewers, Brands and Platforms

Crawlers, search engines and the sleaze of generative AI companies

Posted by admin on 2023/07/13 at 3:32 pm

The boom of generative AI products over the past few months has prompted many websites to take countermeasures.

Beyond SEO: Embracing the future of organic search optimization

Posted by admin on 2023/07/13 at 12:00 pm

Every week someone tells me that SEO is dead. This week, I was being lectured online by a young man with a start-up