Google Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most engaged and profitable audiences. The report includes any audience that has at least one user in the specified time period
Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that the new technology will also boost engagement across Meta’s platforms, as the chatbots, which all exhibit different personalities, will be able to have humanlike conversations with Meta’s 4 billion users, reports the Financial Times
YouTube has started testing AI-generated summaries, which can appear on search and watch pages. These new AI-generated summaries won’t replace the video descriptions written by creators, the company said.
Many large sites overlook the power of internal search and behavioral data.
The other day Agile SEO posted on Twitter an example of Google’s Search Generative Experience not showing any answer boxes, aka snapshots, for an answer it generated. Danny Sullivan, Google’s Search Liaison, responded by saying Google would do that when it thinks it is generating a completely original response.
Danny Sullivan, Google’s Search Liaison, commented about a popular tactic content marketers use before writing content – using trending keyword tools to find topics that are trending or popular now. Sullivan wrote “Content with the primary purpose of tapping into popular searches is probably not really people-first and wouldn’t be recommended for long-term success.”
Google’s John Mueller was asked if Google stores a permanent or semi-permanent copy of its own search result pages for future reference. John replied basically saying no, because it is not an efficient use of Google’s resources.
Google is testing adding a “view as customer” link to your Google Business Profile web search dashboard.
Google has launched a new help document that gives business owners an overview of the Google Business Profile policies. I received an email about this update yesterday that read, “we’re simplifying our policies and guidelines.”