How to say ‘no’ as a digital marketer
If you say “yes” to one thing, then you are saying “no” to something else.
If you say “yes” to one thing, then you are saying “no” to something else.
Bing Chat will be adding a feature to tell it not to search the web for an answer. Mikhail Parakhin, the CEO of Bing Search at Microsoft, said on Twitter, “#nosearch is coming” when asked if Bing Chat can exclude web search results from the answers.
Google’s John Mueller has another good one-liner about SEO and Google ranking. He said on Mastodon, “No ranking factor compensates missing relevance, or missing user interest.”
On Monday, I reported that Google stopped crawling and indexing Twitter content after Twitter made it that unregistered (signed-out) users were not able to see tweets. Well, Twitter made a change in the past 24 hours or so that now Google and unregistered users can see the tweet but there is a modal that overlays asking users to sign up for Twitter.
The other day Open AI announced that it disabled the browse with Bing add-on to ChatGPT “out of an abundance of caution.” The issue was that some content that was behind a paywall was being consumed and presented to users. Open AI said they disabled it to do “right by content owners” until they fix it.
Google has released version 2.4 of the Google Ads Editor, this comes 14 weeks since version 2.3 was released in March 2023. The new version gains video asset library, multi-account overview, Google Drive integration, scheduled posts, editable product groups and listing groups and more.
It’s been 15 years since Seth Godin declared that content marketing is “the only marketing that’s left.” Amusingly, Godin had not actually heard of the term “content marketing” back in 2008 according to Joe Pulizzi, who shared the experience of participating in a teleseminar for the reputed author’s book tour. As Pulizzi described, Godin didn’t see much reason for distinction. “Teaching your customers and giving your customers the resources to believe you is new marketing,” Pulizzi paraphrased.
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