SEO

Google Ads Update: New Brand Controls For Search & Performance Max Campaigns via @sejournal, @MattGSouthern

Posted by admin on 2023/07/03 at 5:30 pm

Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement.

ChatGPT Creator Faces Multiple Lawsuits Over Copyright & Privacy Violations via @sejournal, @MattGSouthern

Posted by admin on 2023/07/03 at 3:21 pm

OpenAI sued for alleged copyright, privacy breaches; outcomes could impact AI rules. The post ChatGPT Creator Faces Multiple Lawsuits Over Copyright & Privacy Violations appeared first on Search Engine Journal .

Twitter didn’t just block unregistered users, it blocked Google Search

Posted by admin on 2023/07/03 at 2:38 pm

In the past few days, Google Search has dropped over half of the indexed URLs from Twitter from the Google Search index. This was done after Twitter added a “feature” on Friday afternoon only to display tweets to signed-in and registered users; also, the throttling going on at Twitter right now is probably not helping. Last I checked, it looks like Twitter went from 471 million tweets indexed by Google to 180 million tweets indexed by Google.

How to harness DSA wins in Performance Max

Posted by admin on 2023/07/03 at 2:00 pm

Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform their PPC campaigns.

Enterprise SEO: Why ‘best practices’ won’t cut it and what to do instead 

Posted by admin on 2023/07/03 at 1:00 pm

Many SEO professionals lean on “best practices” in their SEO efforts.

Vlog #230: Matt Abbagnaro On Getting Into PPC & Google Ads Performance Max

Posted by admin on 2023/07/03 at 12:01 pm

Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search marketing. We picked the parking lot so I can find an Electrify America charging station and charge while we do our interview…

5 tips for handling client and stakeholder requests for PPC projects

Posted by admin on 2023/07/03 at 12:00 pm

If you manage paid media accounts of any kind, you probably deal with many requests and questions from clients, bosses and other stakeholders.  Common requests could include launching a new campaign, pulling together a report, or asking for your perspective on a recent platform change or emerging trend.

July 2023 Google Webmaster Report

Posted by admin on 2023/07/03 at 11:51 am

If I had to sum up this month, I’d call it the month of way too many unconfirmed Google search ranking updates. I wrote about five of these, but it felt like there were even more. Google pushed a quality update for its Search Generative Experience.

Google Search Generative Experience Shows Local Store Inventory

Posted by admin on 2023/07/03 at 11:41 am

Did you know that the new Google Search Generative Experience that launched to us a month ago shows nearby stores that have products in stock directly in the generative AI answer. This might not be new, but based on my early tests, I don’t believe I’ve seen Google SGE show “Stores,” and I definitely didn’t cover that they did.

Bing Chat Improves Efficiency & Reduces Latency Issues By 25%

Posted by admin on 2023/07/03 at 11:31 am

Bing Chat has made some big efficiency improvements and reduced latency issues for some queries by 25%.