SEO

Universal Analytics dies aged 11: ‘Be brave and be strong’

Posted by admin on 2023/07/01 at 2:49 pm

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many

Universal Analytics is officially replaced by Google Analytics 4

Posted by admin on 2023/07/01 at 1:32 pm

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into our account this morning: “This property is scheduled to stop processing data very soon.

Google Ads Introduces New, Streamlined Design via @sejournal, @kristileilani

Posted by admin on 2023/06/30 at 10:50 pm

Take a look inside the redesigned Google Ads platform with streamlined navigation, comprehensive campaign tools, enhanced insights, and additional tools for optimized ad management. The post Google Ads Introduces New, Streamlined Design appeared first on Search Engine Journal .

Daily Search Forum Recap: June 30, 2023

Posted by admin on 2023/06/30 at 8:00 pm

Here is a recap of what happened in the search forums today…

OpenAI Experiences ChatGPT Outage: Login Unavailable For All Users via @sejournal, @kristileilani

Posted by admin on 2023/06/30 at 7:21 pm

Having trouble logging into ChatGPT? Find out the status of a brief outage that affected logged out users, including Plus subscribers

GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin

Posted by admin on 2023/06/30 at 5:01 pm

In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting tomorrow (July 1), we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? Despite

YouTube stops playing videos for people with ad blockers in new trial

Posted by admin on 2023/06/30 at 4:48 pm

YouTube is disabling videos for people using ad blockers as part of a new trial. The social media platform is asking users to either turn ad blockers off or pay £11.99 a month for YouTube Premium if they want access to its extensive video library

Google Removes Canada News Links In Response To Online News Act, Bill C-18 via @sejournal, @kristileilani

Posted by admin on 2023/06/30 at 3:32 pm

Discover why Google and Meta removed news links from search and social for Canadian users in response to Bill C-18’s “link tax.” The post Google Removes Canada News Links In Response To Online News Act, Bill C-18 appeared first on Search Engine Journal .

From UA to GA4: Managing your reporting expectations

Posted by admin on 2023/06/30 at 2:00 pm

I’ll be blunt.

5 tips for effective PPC bidding on a budget

Posted by admin on 2023/06/30 at 1:00 pm

PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful.