A Google patent on “information gain score” was granted in June 2022. I believe it’s no coincidence that several algorithm updates – including the helpful content update – followed. Is information gain score a key way for Google to prioritize valuable content that is “original, high-quality, people-first content demonstrating qualities E-E-A-T”? My hypothesis: yes
Bing Chat will be coming to Chrome and Safari browsers, leaving behind the requirement to install Edge, Microsoft’s browser, to use Bing Chat. Bing has been testing Bing Chat on for a few weeks now and Bing is still testing it. What we know.
Microsoft might build an expert mode search interface for Bing Chat for those who may want to do more advanced prompting. Mikhail Parakhin, the Bing CEO, said on Twitter, “Yes, we are contemplating a more sophisticated interface for the ‘expert’ users.”
Google Business Profiles messaging feature may be rolling out the ability to set your status to respond to messages and the ability to configure your away mode.
Yesterday I covered the hotel version of Google Search testing a comparison sites carousel and a new search filter. Well, it seems it is not specific to just hotels but works for comparing websites in general and also for more categories.
Google’s John Mueller said that when a link spammer (or I guess any time of spammer) find a vulnerability on a website, they might share that vulnerability with their network of spammers.
Should you put your site name in your title tag?
Prioritize the crawling and indexing of important and updated pages to optimize Googlebot’s crawl budget.
What’s the relationship between on-page SEO scores and domain authority? Expert Tony Wright answers your burning question in this week’s Ask An SEO. The post What Factors Contribute To High On-Page SEO Scores (But Low Domain Authority)