In 2017, I crafted a comprehensive four-part system to structure SEO strategies and teams, which was covered in various publications and was reviewed on the “ Best SEO Podcast ” by Matt Bertram and Chris Burres.
In part one, we learned more about Fabrice Canel of Microsoft Bing and spoke about indexing quality. In part two we dig more into of the concern around content generation through generative AI tools and IndexNow…
For the past few months, Google’s search results have been very volatile, but over the past couple of days, it seems, at least to some rank-checking tools, the volatility is cooling and calming.
Google posted a new Search Off The Record podcast all around picking a domain name and SEO. This was recorded by John Mueller, Gary Illyes, and Martin Splitt of Google. They spoke about checking if the domain is spammy, the price of TLDs, whether you should add keywords to your domain, and launching a new domain with a coming soon page.
Google seems to be testing a new hotel search feature that lets you compare sites using a carousel and a new search filter. The carousel shows you comparable hotels that you can click to see more, bringing up a “compare sites” filter to browse more hotel options.
Google Business Profiles seems to be rolling out a new FAQ feature where Google will automatically create FAQs based on your Google Business Profile details and your website.
Google Merchant Center is rolling out a new feature named “collections.” Collections let you group up to 100 products together in the same collection. Google said collections, “Collections allow you to associate products and other creative assets with one another. You can combine images, videos, and text to create richer experiences for your customers.”
SEO is a profession with intangible aspects, making it challenging to find concrete evidence of impact . Our work with Van der Garde revealed a strong correlation between brand interest and SEO performance on highly competitive queries. Coincidentally, Google’s John Mueller’s perspective differs from ours, and we will explore this further in the article
We all remember when Twitter first burst onto the scene 16 years ago. If you are like me, you probably remember your first tweet and the excitement after your post was retweeted for the first time! Twitter allowed us to join a global conversation with just 140 characters and quickly gained millions of users around the world