How to use SEO education for stakeholder management
A lot of what impacts SEO success is ultimately out of the hands of search professionals. We can have elaborate and robust SEO strategies in place. We can demonstrate substantial traffic growth
A lot of what impacts SEO success is ultimately out of the hands of search professionals. We can have elaborate and robust SEO strategies in place. We can demonstrate substantial traffic growth
The product feed is the single most essential element when it comes to listing shopping inventory on Google. However, feeds can be notoriously low-quality and heavily neglected.
In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we talk about onboarding new clients and e-commerce with Google Ads…
Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the advertiser and the consumer. Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers. Google states that “a higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.” An “average” quality score may not mean failure – but it does mean higher CPCs and lower click-through and conversion rates.
Google has finally launched the perspectives filter in the Google mobile search results. There is a ton of confusion around what perspectives is because Google has released or tested a number of search features over the past year, but the perspectives search filter is now live, the one Google demoed at I/O.
Google has expanded the video indexing report within Google Search Console to provide more detailed actions and reasons on what the issue may be with your videos not showing up in the Google search results. “We are breaking down the “Google could not determine the prominent video on the page” reason into three more specific reasons,” Google wrote
There has been some chatter within the local SEO community over the weekend that reviews are going missing from within Google Local Service Ads listings. Some say Google is cleaning up fake reviews or reviews that are against its guidelines, some are saying there is some sort of bug.
Bing Chat’s desktop interface now supports voice inputs. That means you can click on the microphone icon in the search box and speak your question.
Google has released a Search Console update to improve the video indexing reporting. Google said this will provide you with more specific issues with clear actions to help you make your videos more prominent on Google Search.
Matt Diggity interviewed the two of the six people who ran Conch-House.com, site that completely dominated the Google search results for a couple of months. In short, they posted 6,000 posts per day by scrapping review content from Amazon. The site grew to 6 million users and $19,000 per day within one month but the site was penalized by Google and no longer ranks now.