22 years in Internet terms is akin to centuries in analog terms, yet that’s how long our team at TopRank Marketing has been driving digital marketing success for some of the world’s leading B2B brands. Through our award-winning blog — launched in 2003 — our agency website, which began in 2001, and our other brand channels, we’ve helped inform and inspire generations of B2B brand professionals. We’ve been here since the digital dawn of B2B influencer marketing, led by our uniquely capable CEO and co-founder Lee Odden , helping to define B2B influence as a strategic discipline and to develop a network of B2B technology subject matter experts, all while creating some seriously inspiring content along the way
Paid, owned, and earned media can all boost your digital presence, but how do you employ and combine them all effectively? The post Paid, Owned & Earned Media: What Is The Difference?
Keyword research is an integral part of your SEO strategy.
Major high fives and fist bumps for each and every person who took the time to submit pitches for this year’s community speaker spots! With only two open community speaker spots, and hundreds of pitches ranging from how to grow your career as an SEO to all manner of AI and ChatGPT-related entries, the competition was unusually tough which, in its own right is a massive indication of many incredible things to come for the future of our industry and industry events. Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders, and then read, watched, and researched some more to determine if a potential speaker and their talk would be a perfect fit for the MozCon stage this August. We take lots of things into account during our review, but ultimately there are four main factors that determine our final selections: Strength of the pitch (e.g., value, relevance to the audience, etc.) Can the content reasonably be delivered in the time allotted?
Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment.
Google highlights hreflang x-default’s benefits, including enhanced user experience, improved URL discovery, and increased conversions. The post How Google’s Hreflang x-default Enhances Website Navigation appeared first on Search Engine Journal .
Google explains one way it maintains the quality of their anchor text signals The post Google On Protecting Anchor Text Signal From Spam Site Influence appeared first on Search Engine Journal .
Here is a recap of what happened in the search forums today…
Amazon advertisers may soon gain the ability to create AI-generated image and video assets to use in ad campaigns.
LinkedIn announces restructuring affecting 716 roles, refocuses China strategy, and prepares for AI-influenced changes in the global economy. The post LinkedIn Announces Shift In Global Strategy, Resulting In Job Cuts appeared first on Search Engine Journal .