SEO

Discover the ultimate marketing strategy for increased ROI and lead generation by Cynthia Ramsaran

Posted by admin on 2023/04/27 at 7:01 pm

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation.

Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say

Posted by admin on 2023/04/27 at 3:45 pm

The April 2023 reviews update created more volatility in Google’s search results than past versions of the update, including the previous February 2023 product reviews update , according to Semrush and Rank Ranger data.

5 new changes to the Google Ads API

Posted by admin on 2023/04/27 at 2:47 pm

Google released the v13_1 of the Ads API. In order to use some of the v13_1 features, users will need to update their client libraries and client code

Where traditional search and AI chatbots excel: A closer look

Posted by admin on 2023/04/27 at 1:00 pm

Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search.  Will AI chatbots powered by large language models (LLMs) such as ChatGPT and Bard ultimately replace “traditional” search as we know it?  Generative AI brings a meaningful shift with vast possibilities for the future of search. The potential for disruption makes it an exciting time for the industry.  Curious about the strengths and weaknesses of traditional search engines versus AI chatbots, I ran 100 identical queries in both Google search and ChatGPT

A quick guide to managing your online reputation

Posted by admin on 2023/04/27 at 12:00 pm

With the prevalence of social media and online review platforms, what people say about you online can make or break your personal brand or small business.

Google Ads API Version 13.1 Now Available

Posted by admin on 2023/04/27 at 11:51 am

Google has released Google Ads API version 13.1, and below is a list of what changed. The big changes include bid simulations retrievals, added several recommendation types related to Shopping campaigns, and much more.

You Can No Longer Opt Out Of Google’s Education Q&A Carousel

Posted by admin on 2023/04/27 at 11:41 am

Google has removed the ability to opt out of Education Q&A carousel in its search results. The original help documentation had a section with a link to a form to request not to show your content in the Education Q&A carousel, which was now removed.

Google Tests Displaying Follower Counts In Search Result Snippets

Posted by admin on 2023/04/27 at 11:31 am

Google is testing showing the number of followers a specific social media account has in the mobile search results.

Google Texting Businesses To Validate Google Business Profile Information

Posted by admin on 2023/04/27 at 11:21 am

Google may be sending text messages to business owners to verify that the information they have listed in their Google Business Profile is accurate and up-to-date. This text comes from a confirmed Google phone number, but some local SEOs are worried that this is not really coming from Google.

Google Now Supports 50 Countries For Return applicableCountry Property

Posted by admin on 2023/04/27 at 11:11 am

Google has noted that it now supports 25 more countries for the applicableCountry property within the new return policy information to the Product structured data documentation. Now Google supports 50 countries for this property.