Is click-through rate a valuable SEO metric?
The role of click-through rate (CTR) in SEO has been debated for many years.
The role of click-through rate (CTR) in SEO has been debated for many years.
What a busy week, we had Google confirm it is working on an all-new search engine that uses AI and Bard. There is no ETA for when that will go live, but in the coming months…
Evergreen content is content with a long lifespan. It is also incredibly important for search engine optimization (SEO) .
For the past several weeks, publishers have been complaining about an issue with Google AdSense reporting that their Google AdSense ads have been getting zero clicks.
Remember a few weeks ago; I showed a test where Google Ads allowed some advertisers to use AI to generate ad copy for their search ads? Well, the Financial Times reported that Google held an internal presentation showing how Google plans to add generative AI in ads.
Google has updated its documented ranking systems page over here to remove four ranking systems from the list, including removing three ranking systems.
When the horrific Louisville shooting happened several days ago, SEOs began to notice a new box in the Google search results labeled “lives affected.” It was a box that showed the latest horror from that shooting.
Microsoft Bing Search sometimes will show a button to see what images look like with transparent backgrounds. It shows up for searches for some company logos, where it says “see which images have transparent backgrounds.”
B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers 71 percent of the top B2B marketing performers have said they place significant trust in their marketing metrics, compared to just 15 percent of under-performers, while 80 percent of top performers said they had the necessary tools to track marketing results, compared to only 24 percent of those in the under-performing category — four of numerous findings of interest to B2B marketers contained in newly-published survey data. MarketingCharts Manufacturers must evolve as B2B ecommerce goes mainstream 63 percent of European B2B digital and commerce leaders said that they expect to spend up to 20 percent more on digital objectives in 2023 than they did during 2022, while 24 percent said that they have implemented a systematic change management process, according to recently-released B2B eCommerce report findings. Digital Commerce 360 Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast] In light of high levels of consumer skepticism, B2B marketers face significant challenges in building trust, and Melanie Deziel, chief content officer at StoryFuel recently explored the benefits that B2B marketers can gain from backing up their content marketing efforts using corroboration, demonstration, and education