How to create review content that’s helpful for users and Google
Whether they’re buying online or in a store, more shoppers rely on review content to help them make smart decisions on almost any purchase.
Whether they’re buying online or in a store, more shoppers rely on review content to help them make smart decisions on almost any purchase.
I don’t know if this is new (sorry Mordy) but Google is showing this blended local finder result set that seems to bridge two or more different but similar queries in the same set of results and then Google shows a line of text on what the local results are matching on.
When you see product results in the Google Search results, sometimes on mouse over, the images will rotate when there are more than one product image available. Google is testing giving searchers the ability to click to the next image, as opposed to the image automatically sliding by itself.
Google is testing new placements for the request a quote feature in the local search results. I am not sure how new this is, but Joy Hawkins, a local SEO expert, said it was new, and I trust her.
Google has let you book reservations within the local pack and via Google Assistant for a while now. But what may be new is that Google may show you if you have already booked reservations in the local pack, if you booked those reservations using the reserve with Google feature.
Google’s John Mueller said people searching for your brand name and a keyword phrase does not help you rank better in Google Search or perform better SEO-wise. So having people search for your brand name followed by a keyword phrase won’t help you rank better.
Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker 30 percent of B2B salespeople have said that their sales teams generally deal with between two and four people, with seven percent interacting with just one person, while 14 percent pointed to intra-departmental buying committees of five or more people — three of the findings of interest to B2B marketers contained in newly-published survey data. MarketingCharts Some B2B agencies see a spike in business as market conditions remain unclear 46 percent of B2B marketers are placing more emphasis on expanding services with existing customers, with 37 percent increasing marketing budgets to boost market share, as some B2B agencies are seeing an uptick in business, with more marketing tools being put to use to help counter economic uncertainly, and DigiDay takes a look
Let’s discuss the challenges that SEO pros face when working with web developers and IT professionals and the benefits of SEO-led implementation.
In today’s Whiteboard Friday episode, expert content strategist Chima Mmeje talks you through the six top content formats SaaS brand can focus on to drive revenue. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, my name is Chima Mmeje, and I am a SaaS content strategist at zenithcopy.com.