SEO

This day in search marketing history: March 18

Posted by admin on 2023/03/18 at 4:01 am

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results.

Daily Search Forum Recap: March 17, 2023

Posted by admin on 2023/03/17 at 8:00 pm

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing laid out when to use each mode of Bing Chat…

Audience First SEO With HubSpot – Ep. 304 via @sejournal, @lorenbaker

Posted by admin on 2023/03/17 at 6:31 pm

How do you create & use SEO personas? How does that translate into better link building? Find out in this episode of the SEJ Show

Meta rolls out paid verification

Posted by admin on 2023/03/17 at 3:54 pm

Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. How it works. The program is designed to provide users with a blue verification badge on both Facebook and Instagram, as well as “proactive impersonation protection” and direct access to customer support

Your SEO guide to the ChatGPT API

Posted by admin on 2023/03/17 at 2:00 pm

ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1.  I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building . Having spent much time using ChatGPT, I’m also painfully aware of its limitations.

New Google Analytics item-scoped custom dimensions

Posted by admin on 2023/03/17 at 1:20 pm

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom dimensions and utilized in exploratory analysis.

Why SEOs should focus on creating trust

Posted by admin on 2023/03/17 at 1:00 pm

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies.

Search News Buzz Video Recap: Big Google March Core Update, Bing Chat GPT-4, Bing Answers Go Chat & More

Posted by admin on 2023/03/17 at 12:01 pm

Google released the March 2023 broad core update, so far this has been a very fast and big update. Bing said they’ve been using the new GPT-4 technology for the past several weeks

Insourcing vs. outsourcing: The pros and cons for content creation

Posted by admin on 2023/03/17 at 12:00 pm

Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done? First, they have a content strategy in place.

Google Product Listing Ads To Allow Faster Electric Bikes

Posted by admin on 2023/03/17 at 11:51 am

Google will be updating its Merchant Center policy to allow ads for electric bikes that go up to 28 mph. This is an increase from the max speed of 15.5 mph from May 2022. This new policy is effective as of this month, March 2023.