In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and how — when it comes to crawling — quality is more important than quantity. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Good day, Moz fans, and welcome to another edition of Whiteboard Friday.
Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. Neither search engine suggested that these lists were used to boost sites in their search results or exempt them from any overall algorithm changes
Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Trends launched a new design with links to publishers
In a LinkedIn announcement, Rob Wilk, Corporate Vice President – Global Head of Microsoft Advertising, announced he was stepping down from his post.
TikTok is reportedly expanding its offerings by entering the search ads market, putting it in direct competition with Google and Microsoft. TikTok is preparing to launch its own search ads platform, which will allow advertisers to bid on specific keywords and phrases related to their products or services. During the beta test rollout last year, testers confirmed that when search ads were enabled, advertisers could gather the search terms responsible for conversions and leverage those high click-through rate search terms as headlines for their best-performing TikTok videos, resulting in additional benefits
ChatGPT can help with various SEO tasks . “Help” being the operative word. It’s important to acknowledge that: There’s a strong chance there are at least a few tasks you’re performing currently that ChatGPT could help you do more efficiently or effectively
The February 2022 product reviews update created more volatility in Google’s search results than past versions of the update, according to Semrush and Rank Ranger data. About the Google February 2023 product reviews update.
By now, we already know how AI tools like ChatGPT can aid us in content creation , keyword research and other SEO-related tasks. It’s the latest shiny object, but not without drawbacks .
Google has revamped the Google Trends interface adding real-time trends to the home page, updating those trends hourly and linking them to the news articles. This update comes years after Google has last updated Google Trends.