SEO

YouTube’s Priorities For 2023: New Ways To Make Money, AI Tools via @sejournal, @MattGSouthern

Posted by admin on 2023/03/01 at 6:59 pm

YouTube’s new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI.

GA4 ‘auto-migration’: Here’s why you should opt out

Posted by admin on 2023/03/01 at 6:42 pm

Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this for many reasons.

Level up your video game ad strategy: A guide to measuring success

Posted by admin on 2023/03/01 at 5:56 pm

In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues to grow, so does the competition among game developers and publishers to attract more players. As we have discussed, one way they achieve this is through advertising.

2 new Google ad network policy updates

Posted by admin on 2023/03/01 at 4:01 pm

Google is updating two new policies for the ad network this month. The Google Ads Malicious or unwanted software policy will be split into 3 separate policies: Malicious software, Compromised sites, and Unwanted software.  The  Financial products and services policy  will be updated to clarify the scope and requirements for the advertisement of cryptocurrency related business and services. Update to Abusing the ad network policy

ChatGPT for link building: A primer

Posted by admin on 2023/03/01 at 3:00 pm

I’m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. After performing over 1,000 prompts and using the tool for client campaigns, I’m certain ChatGPT should find its way into your SEO tool stack. Below, I’ll cover how the AI chatbot can be used for link building processes

Optimizing local landing pages for search: 8 best practices

Posted by admin on 2023/03/01 at 2:00 pm

For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility.

Google Search Ranking Volatility On March 1st, Is It The Product Reviews Update?

Posted by admin on 2023/03/01 at 12:51 pm

I am seeing a much bigger spike in chatter within the SEO community this morning around another Google search ranking algorithm update. It might be related to the ongoing Google February 2023 product reviews update or it might be something new

Bing Webmaster Tools Adding Bing Chat & Index Coverage Reporting

Posted by admin on 2023/03/01 at 12:41 pm

Yesterday, Fabrice Canel from Microsoft Bing announced at PubCon that Bing Webmaster Tools would get two new features.

Google Tests Blocking News Content For Canadian Users

Posted by admin on 2023/03/01 at 12:31 pm

Google has been testing blocking news in Google Search on about 4% of Canadian users. Google said, “We’re briefly testing potential product responses to Bill C-18 that impact a very small percentage of Canadian users.”

Bing Summarized From Sources & The Web Answer Box

Posted by admin on 2023/03/01 at 12:21 pm

Microsoft Bing seems to be incorporating more of its Chat AI features into answer boxes in the main search results. Bing is testing a “summarized” box that gives you summary answers from X sources and the web.