This week, the annual B2B Marketing Exchange (B2BMX) conference kicks off in Scottsdale, Arizona, and if the promise of sunshine wasn’t enough, the speaker lineup has me buzzing with excitement. This is my first B2BMX and I’m hoping to run into some old friends as well as make some new connections as I soak up all the energy and inspiration from the B2B marketers attending, presenting and exhibiting. If you are like me and get easily overwhelmed with so many inspiring sessions from top thought leaders to choose from, here’s a cheat sheet for the 10 can’t-miss sessions I’m most looking forward to. Here are my top 12 (because I couldn’t narrow it down to 10) Can’t-Miss Sessions at B2BMX 2023: DAY 1 – FEB 27 Marketing + “The Machine”: Sizing Up AI’s Emerging Impact On Efficiency Vs
Keyword cannibalization happens when you have two or more pages ranking for the same keyword.
In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dive into CRM software and how they use it…
Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (ROI)
Well, this last February 2023 product reviews update has been pretty volatile and we have seen some significant ranking changes and the chatter within the SEO community has been pretty wild. This product reviews update seems to be much more widespread than previous product review updates and some SEOs think something is off with this update.
Microsoft is testing a new setting for “tone” in the new Bing AI search and chat experience . You can set the tone to be creative, balanced, or precise to tailor the type of responses you get from the Bing AI chat.
Google’s John Mueller went back and forth multiple times with some SEOs on the topic of using ChatGPT not to write content from scratch but to rewrite existing content. The responses from John are educational, useful and somewhat funny as well.
Gary Illyes from Google noted that the list of Googlebot IP addresses that Google started to publish in 2021 and has updated last month is actually maintained in real-time by pulling directly from the “production systems’ configuration files,” he said.
Microsoft Bing now shows if the content is medically reviewed by a medical professional for health-related search queries. So if you search for [heart burn] or other health-related queries, Bing will show you which doctor reviewed the content and even link you to their LinkedIn profile.
Microsoft Bing is testing a feature to set the tone you get from Bing AI Chat. You can select precise, balanced and creative tones.