SEO

Daily Search Forum Recap: February 23, 2023

Posted by admin on 2023/02/23 at 9:00 pm

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Leveraging TikTok’s ad content to get valuable insights on top-performing products

Posted by admin on 2023/02/23 at 8:15 pm

TikTok has just released a “Top Products” element to its Creative Center. This data provides insights into the popularity of particular products on the app, as indicated by the frequency of ads featuring the item, as well as metrics such as impressions, view-through rate, comments, and likes

Google Tests Blocking News Content For 4% Of Canadians via @sejournal, @MattGSouthern

Posted by admin on 2023/02/23 at 8:00 pm

Google is conducting tests that block some Canadians’ news content in response to a new government bill, Bill C-18. The post Google Tests Blocking News Content For 4% Of Canadians appeared first on Search Engine Journal

Google Search remains the go-to news discovery platform

Posted by admin on 2023/02/23 at 7:59 pm

Google Search remains the top platforms for U.S. adults to research major news events but Gen Z seems to be more inclined to head to TikTok than other generations, according to a new survey

New LinkedIn feature to boost your content visibility

Posted by admin on 2023/02/23 at 6:48 pm

You will soon be able to highlight what type of content appears in the Activity section of your LinkedIn profile. Why we care. LinkedIn continues to add helpful tools and features for marketers and content creators.

Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns

Posted by admin on 2023/02/23 at 6:22 pm

Microsoft has just announced two new updates affecting those who use Smart campaigns, as well as hotel and property managers. Google import for Smart campaigns. Now available in 11 new markets

For video ads, longer is better

Posted by admin on 2023/02/23 at 6:02 pm

Longer video ads have demonstrated greater effectiveness compared to their shorter counterparts. Mobile user acquisition managers have noted significant performance improvements when using videos that are between 31-60 seconds long. “Our attention spans may be short, but longer mobile video ads have proven effective at catching users’ attention,” says marketing platform Liftoff, who published the report.

Google Ads: New Features For Performance Max Campaigns via @sejournal, @MattGSouthern

Posted by admin on 2023/02/23 at 4:00 pm

Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. The post Google Ads: New Features For Performance Max Campaigns appeared first on Search Engine Journal .

Google helpful content system can now impact Google Discover visibility

Posted by admin on 2023/02/23 at 1:27 pm

Google has updated some of its search documentation to say now that the Google helpful content system can impact your site’s visibility not just in Google Search but also in Google Discover. This was a bit of a surprise to me because Google has not communicated this change up until now, and we have had a few helpful content updates since its first communication.

Google: Favicons No Longer Need To Be Hosted On Same Domain

Posted by admin on 2023/02/23 at 12:51 pm

Google has updated its favicon search developer documentation to now say that you don’t need to host the favicon in the same domain in order to be eligible for a favicon in Google Search results. Google removed the line, “the URL must be in the same domain as the home page.”