SEO

This day in search marketing history: January 27

Posted by admin on 2023/01/27 at 5:01 am

Google AdWords API launches In 2005, Google launched the Google AdWords API. Google said API usage would be free, though activity was capped via a quota system. Those with larger accounts or spending more with Google would be allowed to have higher activity.

Google Updates Discover Follow Feed Guidelines via @sejournal, @martinibuster

Posted by admin on 2023/01/27 at 12:25 am

Google updated the Discover Follow feed guidelines to highlight the importance of two feed elements The post Google Updates Discover Follow Feed Guidelines appeared first on Search Engine Journal .

Daily Search Forum Recap: January 26, 2023

Posted by admin on 2023/01/26 at 9:00 pm

Here is a recap of what happened in the search forums today…

Twitter has launched a Search Keyword Ads beta test to all advertisers

Posted by admin on 2023/01/26 at 3:14 pm

Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. The announcement was made on Twitter. How it works

What is ChatGPT and why SEOs should care

Posted by admin on 2023/01/26 at 2:00 pm

Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent weeks.

Meta Reinstates Trump to Facebook & Instagram via @sejournal, @martinibuster

Posted by admin on 2023/01/26 at 1:48 pm

Meta lifts two year ban on former president Trump, promises that guardrails will impose heightened penalties for new violations of policy The post Meta Reinstates Trump to Facebook & Instagram appeared first on Search Engine Journal .

Performance Max for B2B: 4 best practices

Posted by admin on 2023/01/26 at 1:00 pm

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a column looking back on Google’s biggest 2022 moves , most advanced search marketers begrudged this direction since more controls provide good marketers more room to outpace their peers, giving their brands a competitive edge

Google Publishes A New SEO Case Study, This One From Vimeo On Video SEO

Posted by admin on 2023/01/26 at 12:51 pm

A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one.

Bing Search Menu Drop Down With Explore & Collect For Images

Posted by admin on 2023/01/26 at 12:41 pm

Microsoft Bing is testing a new search bar interface on image search (I believe) where the search vertical options, such as web, videos, news, etc, are now presented in a drop-down bar and Bing added an “explore” and “collect” option across the bar instead.

Google Search Console Content Ideas Going Away March 28th?

Posted by admin on 2023/01/26 at 12:31 pm

Last December, we caught Google testing an experimental feature named content ideas in Google Search Console. Well, yesterday, Google sent more invites to this feature but noted the feature is only available until March 28, 2023 and then it goes away.