Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video
Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce advertisers and retailers will now be able to view and analyze specific information about products, services and interactions
Apple has revamped the Apple Business Connect service, where businesses can update what Apple Maps shows about their business. This service initially launched Apple Maps Connect in 2014, and it is similar to how Google Business Profiles works. Apple Business Connect
Google Business Profiles will only allow product pricing when the price is a single price, not a range of prices, starting on February 15, 2023.
Google reinstated indented search results at the end of 2021 .
I see signals, both in terms of SEO chatter and some of the Google Search tracking tools, of more volatility in the Google Search results.
In Google’s fifth release of the product reviews update, Google added that linking to multiple sellers is part of the overall algorithm. Alan Kent from Google said yesterday on Twitter that when all else is equal, “linking to multiple providers might get a small boost.”
The Google Ads Liaison, Ginny Marvin, confirmed a bug when editing ads within a draft or experiment campaign. The Google Ads team is working on a fix, but Ginny provided a workaround.
Google’s John Mueller said that just because an algorithm update takes longer to roll out, it doesn’t make that update more or less intense.
Google Business Profiles will stop supporting price ranges for products and custom call to actions, starting February 15, 2023.