Search marketing has elevated and grown in numerous ways throughout 2022. At each of the shifts and changes in the search marketing landscape along the way, we’ve done our best to not only cover each twist and turn, but to also offer relevant insight and research-based strategy that will help B2B marketers meet the increasing challenges placed in front of us
2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for
Showing up in local search is a great way to generate business, but what if you have multiple locations in different cities? The post How To Target Multiple Cities Without Hurting Your SEO appeared first on Search Engine Journal .
Learn what ChatGPT is and why it may become one of the most important tools of our time The post What is ChatGPT And How Can You Use It? appeared first on Search Engine Journal
Here is a recap of what happened in the search forums today…
Google told us that we should not expect another Core update in 2022, so you can relax about that. Google said the helpful content update would take longer to roll out…
We’ve been covering a lot of Google user interface tests but here is a look at a revamped Google Search desktop interface including some of the tests we covered before. You see the new site links tests, the new people also ask tests, four rows of the Twitter carousel, related searches in three rows and more.
Google is testing displaying the new “sponsored” ad label on the desktop search results. Google launched the new sponsored ad label on mobile search two months ago and tested it also on Discover recently, and is now also testing it on the desktop interface.
Google is testing a new search feature to tell you more about a website. This is an “about” carousel that shows more information about a site, including information from the site itself and third-party sites.
Google is testing including the local business profile listings in Google Discover. There is this new section named “mentioned in this article” where Google can show the local business listing of companies that were noted in the article.