Daily Search Forum Recap: December 13, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. No…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. No…
Google’s new guide to search features visualizes and defines the various elements that appear on a search results page. The post Google Launches Visual Guide To Search Elements appeared first on Search Engine Journal .
Google has launched a new help page that documents what Google calls the most common visual elements on the search results page. Here Google has laid out visually 22 elements found on the search results page, explaining what the elements look like, what they are called, and whether you can optimize your site for them
Google has just announced two new data-driven attribution features intended to introduce more transparency and make it easier for advertisers to switch. Why we care. Google has already made it clear that they prefer advertisers use data-driven attribution as their preferred model
Google is making it easy to switch to data-driven attribution for Google Ads campaigns, and letting advertisers see how it will impact campaigns before switching. The post Google Ads Makes It Easy To Switch To Data-Driven Attribution appeared first on Search Engine Journal .
While we may all have goals when we start producing content, it can be easy to stray away from them or stop tracking them over time. As your website grows, it’s recommended you run a content audit periodically to allow yourself to reset your goals and expectations and align your content with your current business KPIs. You can greatly expand your content marketing campaign and boost your business outcomes by aligning these goals and acting on information in your content audit.
Google’s John Mueller said there is no score or threshold for the Google helpful content update. He said on Mastodon “There is no “HCS score” or threshold at which HCS [helpful content score] would switch from unhelpful to helpful for SEO.
Microsoft announced that if you do financial service ads in its network, like on Bing Search, in the UK, you will need to be verified in early 2023. “Starting early 2023, we’ll allow only advertisers duly authorized by the UK Financial Conduct Authority (FCA) to present regulated financial promotions in the UK,” wrote.
Danny Sullivan, the Google Search Liaison, said on Masoton that your content does not need to be on one topic, one niche topic, for it to rank well.
Joy Hawkins has published another local SEO case study, this one on whether reviews left by Local Guides do better than any ordinary reviewer on Google. The answer is yes; reviews left by Local Guides seem to do better and last longer than other reviews.