Search News Buzz Video Recap: Google Helpful Content System Update, Continuous Scroll On Desktop & Topic Refinements
This week we had another confirmed update to the Google helpful content system; it is now global.
This week we had another confirmed update to the Google helpful content system; it is now global.
I recently read Ziemek Bucko’s fascinating article, Rendering Queue: Google Needs 9X More Time To Crawl JS Than HTML , on the Onely blog. Bucko described a test they did showing significant delays by Googlebot following links in JavaScript-reliant pages compared to links in plain-text HTML.
It is that time of the year again when Google publishes its top searches for the year.
Earlier this week, Google announced it has begun to roll out the new topics + sign refinement options in the English/US on mobile search results. But it seems Google is also testing them.
It is that time of year when content creators take their content that has been performing well and updates it from the 2022 edition to the 2023 edition. But updating the references of 2022 to 2023 is not enough, and Google says only do that when you make a significant update to that content.
Gary Illyes from Google loves posting his PSAs on Mastodon. His next PSA is that if you are using a CDN or cloud hosting service, then make sure to test up a routine test to ensure that the service is not blocking Googlebot or other search engine crawlers that you want to crawl and index your site.
John Mueller of Google has always downplayed the importance of HTML sitemaps over the years, he is a fan of XML sitemaps, but HTML sitemaps, not so much. On Mastodon the other day he really showed his dissatisfaction of HTML sitemaps by saying that HTML sitemaps “should never be needed.”
LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023 The B2B marketing industry will undergo significant transformation in 2023 and beyond, with more personalized and meaningful outreach, a shift to minimizing risks, and greater engagement with high-probability buyers — three of several findings of interest to B2B marketers from LinkedIn (client) shared with Adweek. Adweek Podcasts Are Now A Top Source of Thought Leadership Content in the US Social media business influencers, traditional email newsletters, also with webinars and virtual panels joined business podcasts as the top thought leadership content sources among business decision-makers, according to recently-released survey data.
A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.” This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them.