What stakeholders should expect from SEO
SEO is a long-term play and requires patience.
SEO is a long-term play and requires patience.
John Mueller shared on Mastodon that he met with someone who relies on screen readers to consume the web.
Google has added a single “note” to the create crawlable links help documentation to say that links generated by JavaScript, where the link is visible, can be crawled by Google. Google added this line “Note that links are also crawlable when you use JavaScript to insert them into a page dynamically as long as it uses the markup shown above.”
Google’s John Mueller recommended the obvious (as I write this I am asking myself why write it but hey, sometimes the obvious needs to be reminded). If you have SEO work to do, do the work that is a larger problem before you do the smaller ones, like the one-offs.
Google has recently, estimates are in the past few weeks, added auto-play video thumbnails in the local finder on mobile. Allie Margeson spotted this and posted a video of it in action on Twitter, which I will embed below.
Google has updated the sitemap section of the localized pages search help documentation to say that “Child elements don’t count towards the URL limit for sitemaps.”
What do B2B marketers need to know about search in 2023? B2B marketing and search have always had a complex relationship, and 2023 will undoubtedly see new shifts arise in numerous areas, from how search engines deal with human versus artificial intelligence (AI)-generated content, to indexing a partially or fully-siloed metaverse, combating dwindling organic search opportunities, where to best invest paid search advertising dollars, and key SEO fine tuning challenges. Let’s turn our attention to each of these five areas of search in B2B marketing, and take a look at the changes marketers will need to adapt to in 2023 and beyond
We’ve all seen how work has changed over the past two and a half years.
Content is king, but can your content’s reading level have some power over your site’s ranking?