Google Allows Custom Dimensions In GA4 Reports via @sejournal, @MattGSouthern
Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business.
Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business.
If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness
Google’s John Mueller said on Twitter that Google rewriting your page titles is not a sign of a quality issue with your page or site. He said, some pages have good titles, some have bad – that is just the web.
Google is showing a green leaf label that says “pre-owned” on Google Shopping results, which I guess are pre-owned. This shows both in the desktop and mobile Google Search shopping results.
I am hearing some reports that Google is testing a new user interface for the Google Merchant Center. The new interface is not just some design changes but an overhaul of the way you use Merchant Center.
Since the October Spam update and the helpful content update, many SEOs are saying AI-generated content is being targeted by Google.
This should come as no surprise – but more people and companies spend more on PPC than on SEO. A Twitter poll from Lily Ray shows that but so does every other spending survey done in this industry.
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Technically, you don’t need Google Analytics 4 (GA4) to measure your holiday sales efforts this season because Universal Analytics (UA) is still active. However, next year at this time UA will no longer be tracking data and the individual accounts will likely be permanently shut down and closed sometime around January 2024.