In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an analytical approach to search marketing.
Google has been busy, on Friday morning, November 4th, I began to see new signals of another Google search ranking algorithm update. Over the next 24 hours, those signals escalated and while Google has not confirmed there was an update, there are for sure signs that there was a Google search update.
Joy Hawkins and her team published another local ranking study, this one says that hitting ten reviews on your local listing will result in a ranking boost in the Google local results.
Google’s local listings show for some listings the number of reviews left by a specific reviewer in a particular location. So if a specific person left 15 reviews and those reviews are for businesses within a particular city, Google may show that.
Google has been testing a lot of Sitelinks features in search, including the boxed-in design.
Google has moved the lyric details from the main middle section of the Google Search results to the right side panel. Well, for most queries, but not all.
One of the oldest, and creepiest, adages about the value of content marketing is that you can’t ask someone to marry you on the first date.
SEO and content marketing go together so well. They just work. For best results, you shouldn’t do content marketing without considering how SEO fits in.
As algorithms change and new technologies emerge, your SEO strategy needs to evolve with them. This is where testing your SEO comes in