Psychological profiling for content creation: A deep dive
Understanding your target audience is essential to creating effective content.
Understanding your target audience is essential to creating effective content.
So we had Google confirm that the October 2022 spam update finished Friday morning, the morning of October 21st. The tracking tools and chatter were somewhat mild but that makes sense for a spam update
There is something super funny about listening to Lizzi and John from Google talk about the Google team doing SEO on the actual SEO help documentation. It is a fun listen to and I recommend you find some time to listen to this, no need to take notes, but just listen to it.
Google has confirmed an issue affecting call ads within Google Ads. Google said, “the issue is specific to call ads and is affecting a subset of users.”
A few months ago, we spotted Google testing a dynamic search bar refinement interface in the core search results. Well, now it seems Google is testing a similar variation for the local panel interface in Google Search.
For the past several months Google has been testing a more visual product experience, a product grid that basically turns the search results into an e-commerce category page-like interface. Google is now testing an “explore more” grid format on top of that, after officially announcing this new visual shopping experience was live yesterday.
A content audit is the act of taking inventory of your content to understand it on two levels:
Image credit: Stanley Zimny I like nothing better than using this annual local SEO holiday column as a greeting card with messages of good cheer, great strategy, and healthy profit penned inside. With economists caroling “ austere ” and “ scary ” in their predictions for 2022’s 4th quarter shopping season, however, it’s not easy to be jolly. Doomsayers’ dirges have their point, but we’re in this together, and here’s my own ditty for courage, set to the chorus of Jingle Bells : Local foot traffic is Up now 20% News is good in the neighborhood If basics are your bent Big brands (particularly those that trade in the trends of electronics) are not expecting a banner year for people buying new TVs or surveillance technology.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.