YouTube has just announced three new features for advertisers to reach people where and when they’re watching the most. The three new features are spread across shopping, audio, and streaming in what YouTube calls the YouTube Effect (the unique dynamic between YouTube creators and viewers). Moment Blast Moment Blast gives advertisers prime positioning on YouTube Select content on connected TVs (CTV) and other devices, plus a Branded Title Card and optional Masthead placement.
In a move intended to improve community trust and safety, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over. The post TikTok Update Will Restrict Live Streaming To Adult Hosts appeared first on Search Engine Journal .
Google podcast discussion about writing alt text for images that balances the needs of SEO and accessibility The post Google on Alt Text SEO & Accessibility appeared first on Search Engine Journal .
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
TikTok has just announced three new features aimed at enhancing the LIVE experience and promoting greater brand safety, something that the app has been accused of neglecting in the past. The three new features are: The introduction of Multi-Guest Increasing the LIVE minimum age from 16 to 18 Introducing safety reminders for all LIVE guests TikTok is on a roll lately now announcing these updates and features just moments after launching Focused View , a new campaign objective targeting engaged users.
Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos. The post Google Makes Ads More Distinguishable From Organic Results appeared first on Search Engine Journal .
I’ll admit it: I’m one of those fall-loving, Halloween-obsessed people who just can’t wait to feel that crispness in the air and break out the spooky decorations.
The new Focused View campaign objective allows brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds (whichever comes first). What this means. Focused View is the new Video View campaign type.
The new Pinterest API for Conversions gives advertisers a full view of their campaign performance as well as actions their audience took on their site, and it will be integrated with tag management partner Google Tag Manager and commerce partner Shopify. The Pinterest Trends Tool. Pinterest is expanding the capabilities of its Trends Tool which came out in 2019 to help advertisers worldwide gain deeper insights into the behavior of Pinterest users and to use that information in planning their campaigns.
Google’s Webmaster Guidelines have a new name – Google Search Essentials. The new guidelines tell us what is important to focus on when it comes to performing well in Google search