Microsoft just announced Multi-platform, an all-in-one feature available in Smart Campaigns that lets you run ads in Microsoft, Google, Facebook, and Instagram all through the Microsoft interface. Tell me more. The feature isn’t available to all advertisers yet but you can sign up for the waitlist here
Optimize your hotel listing on Google Business Profile and get the right reviews.
Own a local business? Consider directory listings and apply the best practices related to data and contact information consistency. The post Do You Still Need Directory Submissions For Local SEO
The 2022 edition of HubSpot’s INBOUND conference is an interesting mix of live and streamed sessions. As a B2B marketer that relies daily on LinkedIn, I was really looking forward to the insights Allyson Hugley, Global Director, Customer Insights at LinkedIn Marketing Solutions* had to share in her streamed What’s Next presentation, Connecting with Future Buyers: Winning Mindshare to Grow Market Share. With over 850 million members, Linkedin is the top of the mountain when it comes to data around business professionals and Allyson did not disappoint in sharing her insights. According to research from Business Insider, people trust LinkedIn more than any other social platform.
Google has made some changes to how review-types show in Google Search and as a result, you may see some changes to the clicks and impressions reported within some of the reports within Search Console. What changed.
Since the start of the pandemic, supply chain issues have caused panic among retailers. On average, 16% of products are out of stock and cannot be purchased.
There seems to be a lot of confusion around the Google helpful content update and if it is “big” or not big. That all depends on if you were hit by it, if you were, oh boy is it really big for you. But in terms of how widespread it is, so far, it is not affecting many many sites.
I am a week late with the monthly Google webmaster report because I was on vacation and these are a pain to put together. But it is important and I wanted to catch you all up on the changes with Google SEO, webmaster, and organic search over the past month.
Google has posted that it began upgrading some review-type results to product-type results in Search, and has been able to generate some new product type results.
Google is testing, again, placing the site name above the URL and description in the mobile search result snippets. Also, we are seeing more rounded favicons in those snippets as well.