Link-building strategies should enhance your customer’s experience on your site. Find out whether reciprocal links are good for SEO. The post Reciprocal Links: Do They Help Or Hurt Your SEO?
Google Ads sent out emails on Friday to advertisers of a change coming to its policies starting in October 2022. The change says that if your destinations contain ad experiences that do not conform to the Better Ads Standards then the ad will be disapproved.
As we have reported, so far, the Google helpful content update seems pretty minor in terms of what SEOs and tools are picking up, despite what we all thought would happen. A recent poll by Aleyda Solis confirmed that, showing that only 20% of SEOs noticed ranking changes, either positive or negative, since the update.
Google announced that it is making changes, for privacy reasons, to the Google Ads Search Queries report in Universal Analytics and the Google Ads query, First user Google Ads query, and Session Google Ads query dimensions for your explorations in Google Analytics 4.
Today is Labor day in the United States and in Canada and to celebrate the laborers’ work and contributions to their states, Google has a Doodle. The Doodle showcases plumbers, farmers, painters, bakers, handy workers, and delivery folks.
I know: it probably sounds self-serving for a guy who works at a marketing agency to talk about how agency partners are becoming more indispensable than ever for B2B brands. But it’s simply the truth, and the numbers bear it out
This post is an expansion on something I discussed in my talk at MozCon this year: my view that a lot of time spent on keyword research is essentially wasted. Don’t get me wrong — keyword research is, of course, important. SEOs and businesses use keyword research to decide which parts of their business to prioritize, to forecast the results of their activities, to appraise possible opportunities for expansion, and of course to write title tags, brief copywriters, or engage in other tactical activity
LinkedIn publishes a new report on the most in-demand skills based on analyzing job postings. The top 20 skills are featured in 78% of postings.
Learn the strategies and benefits of aligning paid and organic efforts to maximize your marketing team’s ROI.