A reader asks Adam Riemer for help improving the Google Search rankings of existing content in this Ask An SEO (with video). The post How Can We Improve Rankings For Older Content
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Google has updated its Merchant Center policy to no longer automatically remove shopping listings that are missing the return and refund policy and also that have insufficient contact information, the company posted . This specific policy change is only for free listings, not for paid listings. What is new.
Yesterday morning, Google fixed the validate fix button and rolled out the more simplified coverage report statuses. With that, Google also added a way to filter the report by resubmitted pages and a new source column.
With increased competition, ecommerce stores are improving their customer acquisition strategies. A crucial part of this is technical SEO
Google seems to be testing showing a new search box in the Google Search results for a summary view of your Google Ads. The box is named “Your Google Ads Summary” and shows a preview of your ad that is active and explains that “your ads can show for this search.”
Google has updated its Google Merchant Center policy for free listings only specific to the “Insufficient contact information” or the “Missing return and refund policy.” Free listings will no longer be disapproved but instead, they may “have limited visibility on Google,” Google wrote.
Google seems to be testing overlaying on top of the web search results the popular destinations feature and details you’d normally get in Google Travel. Previously, Google would show you a snippet and when you clicked in for more, it would take you to Google Travel.
Google is testing an expandable map feature in Google Search for when you see the map load in mobile search. This is instead of when you click on the map and it takes you into Google Maps, here Google is just expanding the map screen larger and adds a link to go to Google Maps.