Webinar: Protect your PPC spend against ad fraud
By 2023, the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud are consuming your budget, leaving you with few genuine leads and poor advertising ROI
By 2023, the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud are consuming your budget, leaving you with few genuine leads and poor advertising ROI
JP Morgan lead analyst Samik Chatterjee thinks Apple could bring in $6 billion in revenue from mobile advertising in 2025.
Day 2 of SMX Advanced 2022 has kicked off and this morning’s keynote by Brad Geddes was all about leveraging automation in your ad campaigns. Geddes is a PPC expert and co-founder of Adalysis, and the author of “Advanced Google AdWords,” the most advanced book ever written about Google’s advertising program. Geddes has worked with many of the world’s leading companies in managing and perfecting their PPC management and workflows.
You probably all know the answer to this question, since we covered this countless times.
DuckDuckGo, the privacy-focused search engine, is now trending at below 100 million searches per day according to its public traffic statistics page .
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them. The post Should I Use Broad Or Phrase Match Negative
Google is simplifying Search Console reports so you can focus more on issues that affect how your website appears in search results.
Running out of fresh content ideas for your retail brand? Take your cue from these perfectly executed examples on various platforms for your next campaign
Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways.
The folks over at RankRanger have begun to track how often the Things To Know box show up in the Google Search results. It turns out, based on their data, it shows up for almost one-percent of all queries the toolset tracks.