The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google Ads may continue to use these signals to inform Google’s systems over the campaign lifecycle.
Google announced a new way to create custom columns in Google Ads. Google said it is “adding new metrics and features that make it easier to view your data.”
Google seems to be testing a new search feature for the people also ask section where you can listen to Google read you the results of those snippets.
Here is a recap of what happened in the search forums today…
Google’s John Mueller was asked if going from 5 to 10 links in your site’s main navigation menu to about 150 links in that navigation menu would result or possibly impact your Google Discover traffic. John unequivocally said no, any Google Discover traffic drop would be unrelated to your site navigation change there.
There seems to have been another Google search ranking algorithm update, which is unconfirmed by Google right now, that started Wednesday, April 13th and trailed into Thursday, April 14th.
There are a lot of articles promoting quick SEO fixes.
You can use this tool to import your Universal Analytics 3 goals into GA4.
Identifying stressful client situations before working together will help preserve your sanity.