SEO

New Google Shopping experience scorecard

Posted by admin on 2022/02/22 at 6:16 pm

Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab. Please visit Search Engine Land for the full article.

Google Page Experience Update Starts Rolling Out On Desktop via @sejournal, @MattGSouthern

Posted by admin on 2022/02/22 at 5:09 pm

Google’s Page Experience algorithm update for desktop search results is now rolling out “slowly,” the company confirms.  The post Google Page Experience Update Starts Rolling Out On Desktop appeared first on Search Engine Journal .

Vector Search: Optimizing For The Human Mind With Machine Learning via @sejournal, @mirandalmwrites

Posted by admin on 2022/02/22 at 2:45 pm

How is vector search changing the way we search and discover content?

Google Strengthens The Pirate (DMCA) Penalty Algorithm

Posted by admin on 2022/02/22 at 2:37 pm

Google sent a document to the U.S. Copyright Office that explains how Google’s DMCA update (aka the Pirate update) has been strengthened by (1) catching redirect schemes and (2) a site hit by this demotion on average sees a 89% drop in Google search traffic

Microsoft Ads Launches Dynamic Descriptions For Dynamic Search Ads via @sejournal, @brookeosmundson

Posted by admin on 2022/02/22 at 2:00 pm

Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition.

How To Build A Recommender System With TF-IDF And NMF (Python) via @sejournal, @ChouinardJC

Posted by admin on 2022/02/22 at 1:45 pm

Build your own Topic Cluster and Recommender Systems using Python and Scikit-learn to improve your internal linking strategy at scale. The post How To Build A Recommender System With TF-IDF And NMF (Python) appeared first on Search Engine Journal

Google page experience update for desktop now rolling out

Posted by admin on 2022/02/22 at 12:00 pm

As expected, Google is now rolling out the desktop version of the page experience update, this update should be fully rolled by the end of March 2022. Please visit Search Engine Land for the full article.

Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default

Posted by admin on 2022/02/22 at 11:09 am

While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically. Please visit Search Engine Land for the full article.

Google: No EAT Score But EAT Is Important & Indirectly In The Search Ranking Algorithm

Posted by admin on 2022/02/22 at 9:41 am

It has been some time since I covered the topic of E-A-T (expertise, authoritativeness and trustworthiness) here. But John Mueller of Google was asked this on Friday at the 10:30 mark. John said that while there is no E-A-T score that Google uses, E-A-T is important and is in the search ranking algorithm in an indirect way.

Poll Implies Most SEOs Don’t Disavow Spammy Links via @sejournal, @martinibuster

Posted by admin on 2022/02/22 at 9:17 am

Twitter poll seems to indicate that most SEOs choose to ignore spammy links rather than disavow them The post Poll Implies Most SEOs Don’t Disavow Spammy Links appeared first on Search Engine Journal .